Our Journey
The Lion Partnership is a collective of Automotive Experts whose cumulative experience encompasses all facets of the industry. Operating as a co-operative we recognize the power of teamwork and it's need for strategic thinking and forward looking collaboration.
Understanding that as a employee, an individual is less likely to create conflict or disruption, thereby magnifying any concern. With our experience we have the ability to focus on the issue without bias recommending solutions to limit the liabilities both financially and corporately.
Regardless of how you ask your team, they will never jeopardize their positions. So are you getting the real truths?
Lion Partnership operates as a collective of individuals with the same outlook to forward the Modern Dealership. By joining together we are able to offer more concise and accurate advice to allow efficiency and profitability to prosper.
As Strategic Partners we are just that... Partners. We do not receive any performance based incentives for advising the use of their products or services and likewise we do not offer any referral fees back. We stand by reputation and performance alone.
With the Lion Partnership we expedite the discovery. Immediately engaging to get the facts, interpret the truth, create solutions, manage implementation, define success and assist with succession planning if necessary
Meet the Lions
Jeff Scherer
VP & Strategic Advisor - Communication Technologies
Effective communication drives growth. As founder of 𝗡𝘁𝗲𝗹𝗲𝗴𝗲𝗻𝗰𝗲, I help businesses modernize sales and customer engagement with AI-powered call tracking, voice automation, and CRM integration—turning missed calls into measurable opportunities.
Robin Berrendorf
VP & Strategic Partner - Digital Merchandising
As a leader in product development for innovative digital experiences in automotive, retail, and hospitality, I’m passionate about designing intuitive UI/UX that truly connects with customers and enjoy managing customer care to help businesses grow and thrive.
Becky Squyres
VP & Strategic Advisor - Data Based Marketing
Excelling by assisting retail automotive businesses leverage data to drive smarter, more effective marketing strategies. Becky's focus on turning insights into action, she is dedicated to improving dealership performance and creating stronger customer connections.
Elgie Bright
VP & Strategic Advisor - Continuing Education
As the Department Head of prestigious Northwood University, Elgie has the privilege of developing tomorrow's minds in Automotive. His decades of experience both with retailers and OEMS gives him an unmatched resume for this position. We welcome Elgie as the representative from Northwood.
Don Brady
VP & Strategic Partner - Vehicle Logistics
Leveraging nearly three decades of automotive industry leadership to help dealerships optimize operations and achieve transformative growth through expert logistics strategies.
As a passionate advocate for continuous improvement, Don brings proven experience and dynamic industry insight.
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Brian Moates
VP & Strategic Advisor - Technology & Process Implementation
I inspire, equip, and empower organizations to create exceptional human experiences. Passionate about people achieving success and satisfaction, I champion companies that foster positive, thriving environments where everyone can truly excel.
John Ellis
VP & Strategic Advisor - Business Intelligence Variable Operations
As a 20-year automotive veteran and economist, is founder of Agile Auto—an AI-powered platform transforming used car retail. A U.S. Marine and leader at Cox Automotive and Gulf States Toyota, he drives operational efficiency and growth.
David Sparks
VP & Strategic Advisor - Fixed Operations
Premier Problem-Solver in Fixed Operations, I remove friction and boost profitability by empowering your greatest asset—your people. With 20+ years transforming service departments, I coach leaders to deliver operational excellence and industry-leading results.
Frank Knox
VP & Strategic Advisor - Vehicle Acquisitions
Seasoned Inventory Sourcing Leader with 20+ years in automotive purchasing. Expert in acquisition strategy, pricing, and team building. Driven to maximize inventory profitability and market competitiveness through innovative sourcing and leadership.
Joe Jackson
VP & Strategic Advisor - Alternative Marketing - Direct Mail
A direct mail innovator with a proven track record of driving engagement and measurable results for automotive clients. Joe partners with dealerships to unlock the power of targeted, data-driven direct mail campaigns. His expertise and strategic vision help businesses stand out, build lasting trust, and accelerate growth.
Matt Copley
VP & Strategic Advisor -
Content Creation & Brand Governance
Matt ability to lead and empower automotive teams by creating high-quality, compliant content that reflects authentic brand voices at scale. In designing HRIZN, his platform automates content delivery and governance, ensuring every asset aligns with dealership identity and industry standards.
John Fountain
VP & Strategic Advisor -
Digital Efficiency Optimization
John brings strategic leadership and deep automotive expertise to the Partnership. He helps dealerships stay organized, aligned, and in control of their sales pipelines by focusing on clarity, collaboration, and smart processes empowers teams to work efficiently and drive consistent, profitable growth.
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Earl Sticks Brown
VP & Strategic Advisor - Vehicle Cosmetic Care
With 20+ years across dealerships, car washes, body shops, rentals, and manufacturers. Founder and CEO of Radiant Ride, Earl delivers on-demand cosmetic repair programs that elevate vehicle appearance, customer experience, service retention, and dealership revenue through innovative partnerships and loyalty growth.
Everold Reid
VP & Strategic Advisor - Retail Leasing Management & Training
Training expert, author, speaker and creator of the Lease Performance Blueprint, Everold helps dealerships drive up to 6X repeat and referral growth, boosting lease penetration and renewals to 70–80%. Proven leader with Toyota and Lexus, delivering data-driven systems, training, and retention results.
Bri Newman
VP & Strategic Advisor - Human Capital Operations
Bri drives strategic change and growth. At HR4 Ltd, she helped scale a B2B SaaS platform into a market leader serving hundreds of clients. Specializing in change management, employee benefits, and brand strategy, Bri delivers innovative solutions that align people, performance, and sustained business success.
Barret Robbins
VP & Strategic Advisor - Mass Vehicle Trasportation
With over a decade of leadership at Dealer Transport Services (DTS), a nationwide automotive logistics partner. Barret oversees thousands of dealer vehicle moves annually, delivering reliable, damage-free transport. Known for his proactive communication, operational expertise, and building long-term dealer relationships.
Marc Dib
VP & Strategic Advisor - Website Development
Senior marketing and management executive with deep expertise in understanding and designing software stacks. Skilled in global partner strategy, program development, and driving revenue growth through innovative channel and go-to-market solutions.
Our values
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
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Integrity
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People
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Velocity
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Flexibility
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Vision
This Is Us In Numbers
170k+
Unique Automotive Connections
100+
Business Partners in Over 20 Countries
450
Years of Experience
5
Industry Awards