Our Journey
The Lion Partnership is a collective of Automotive Experts whose cumulative experience encompasses all facets of the industry. Operating as a co-operative we recognize the power of teamwork and it's need for strategic thinking and forward looking collaboration.
Understanding that as a employee, an individual is less likely to create conflict or disruption, thereby magnifying any concern. With our experience we have the ability to focus on the issue without bias recommending solutions to limit the liabilities both financially and corporately.
Regardless of how you ask your team, they will never jeopardize their positions. So are you getting the real truths?
Lion Partnership operates as a collective of individuals with the same outlook to forward the Modern Dealership. By joining together we are able to offer more concise and accurate advice to allow efficiency and profitability to prosper.
As Strategic Partners we are just that... Partners. We do not receive any performance based incentives for advising the use of their products or services and likewise we do not offer any referral fees back. We stand by reputation and performance alone.
With the Lion Partnership we expedite the discovery. Immediately engaging to get the facts, interpret the truth, create solutions, manage implementation, define success and assist with succession planning if necessary
Meet the Lions

Jeff Scherer
VP & Strategic Advisor - Communication Technologies
Effective communication drives growth. As founder of 𝗡𝘁𝗲𝗹𝗲𝗴𝗲𝗻𝗰𝗲, I help businesses modernize sales and customer engagement with AI-powered call tracking, voice automation, and CRM integration—turning missed calls into measurable opportunities.

Robin Berrendorf
VP & Strategic Partner - Digial Merchandising
As a leader in product development for innovative digital experiences in automotive, retail, and hospitality, I’m passionate about designing intuitive UI/UX that truly connects with customers and enjoy managing customer care to help businesses grow and thrive.

Becky Squyres
VP & Strategic Advisor - Data Based Marketing
Excelling by assisting retail automotive businesses leverage data to drive smarter, more effective marketing strategies. Becky's focus on turning insights into action, she is dedicated to improving dealership performance and creating stronger customer connections.

Elgie Bright
VP & Strategic Advisor - Continuing Education
As the Department Head of prestigious Northwood University, Elgie has the privilege of developing tomorrow's minds in Automotive. His decades of experience both with retailers and OEMS gives him an unmatched resume for this position. We welcome Elgie as the representative from Northwood.

Don Brady
VP & Strategic Partner - Vehicle Logistics
Leveraging nearly three decades of automotive industry leadership to help dealerships optimize operations and achieve transformative growth through expert logistics strategies.
As a passionate advocate for continuous improvement, Don brings proven experience and dynamic industry insight.
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Brian Moates
VP & Strategic Advisor - Technology & Process Implementation
I inspire, equip, and empower organizations to create exceptional human experiences. Passionate about people achieving success and satisfaction, I champion companies that foster positive, thriving environments where everyone can truly excel.

John Ellis
VP & Strategic Advisor - Business Intelligence Variable Operations
As a 20-year automotive veteran and economist, is founder of Agile Auto—an AI-powered platform transforming used car retail. A U.S. Marine and leader at Cox Automotive and Gulf States Toyota, he drives operational efficiency and growth.

David Sparks
VP & Strategic Advisor - Fixed Operations
Premier Problem-Solver in Fixed Operations, I remove friction and boost profitability by empowering your greatest asset—your people. With 20+ years transforming service departments, I coach leaders to deliver operational excellence and industry-leading results.

Frank Knox
VP & Strategic Advisor - Vehicle Acquisitions
Seasoned Inventory Sourcing Leader with 20+ years in automotive purchasing. Expert in acquisition strategy, pricing, and team building. Driven to maximize inventory profitability and market competitiveness through innovative sourcing and leadership.
Our values
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.

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Integrity
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People
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Velocity
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Flexibility
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Vision
This Is Us In Numbers
170k+
Unique Automotive Connections
100+
Business Partners in Over 20 Countries
450
Years of Experience
5
Industry Awards












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