Becky Squyres is a forward-thinking marketing strategist known for helping automotive dealerships turn data into their most powerful growth engine. With a career rooted in innovation, analytics, and real-world dealership application, Becky specializes in bridging the gap between marketing performance and measurable revenue outcomes.

 

As VP & Strategic Advisor for Data-Based Marketing at Lion Partnership, Becky leads the charge in helping dealers move beyond guesswork and into precision-driven strategy. Her philosophy is simple: the dealerships that win are the ones that truly understand, activate, and optimize their data. Through her leadership, clients gain the clarity and confidence needed to make smarter marketing decisions that drive both immediate results and long-term loyalty.

 

Becky’s experience includes her impactful work with AutoHub, where she helped pioneer advanced, data-centric marketing solutions designed specifically for automotive retail. At AutoHub, she played a key role in developing strategies that connect fragmented data sources, enabling dealerships to better identify, target, and convert high-value customers across the entire lifecycle.

 

Her approach blends analytical rigor with practical execution. Becky works closely with dealership teams to uncover hidden opportunities within their data, refine audience targeting, and align marketing efforts with real operational goals. The result is more efficient ad spend, improved lead quality, and stronger customer retention.

 

Known for her ability to simplify complex data into actionable insights, Becky empowers dealerships to shift from reactive marketing to proactive, performance-driven growth.

At her core, Becky believes data isn’t just a tool, it’s the roadmap. And when used correctly, it transforms marketing from an expense into a predictable, scalable driver of dealership success.