Bri Newman is a dynamic force in human capital strategy, bringing a modern, people-first approach to workforce performance in the automotive industry and beyond. As VP & Strategic Advisor of Human Capital Operations at Lion Partnership, Bri leads initiatives that help organizations transform their teams into aligned, accountable, and high-performing cultures.

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With a strong foundation built through her work with HR4, Bri has developed deep expertise in talent acquisition, compliance, employee engagement, and organizational development. Her experience spans supporting dealerships and businesses in building scalable HR infrastructures that not only protect the organization, but empower its people to thrive.

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Bri’s approach goes far beyond traditional HR. She believes human capital is not a support function, it’s a strategic growth driver. By aligning leadership vision with employee experience, she helps organizations create environments where performance, retention, and culture work together seamlessly.

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Known for her ability to simplify complexity, Bri brings clarity to challenges such as hiring the right talent, reducing turnover, strengthening leadership accountability, and navigating ever-evolving compliance requirements. Her strategies are rooted in real-world application, ensuring that processes are not only effective on paper, but impactful in practice.

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At Lion Partnership, Bri works closely with leadership teams to implement tailored human capital solutions that support long-term business objectives. Whether it’s building a strong foundation from the ground up or refining an existing structure, her focus remains the same: develop people, elevate performance, and drive sustainable growth.

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Bri’s philosophy is clear, when your people are aligned, supported, and empowered, your business doesn’t just operate, it excels.