Brian Moates is a forward-thinking operator at the intersection of technology, process, and performance,  helping dealerships modernize how they work, communicate, and scale. With a career rooted in operational excellence and digital transformation, Brian brings a systems-first mindset to an industry often slowed by fragmentation and inefficiency.

 

As VP & Strategic Advisor for Technology & Process Implementation at Lion Partnership, Brian leads the charge in helping dealer groups seamlessly integrate the tools, platforms, and workflows required to thrive in today’s data-driven environment. His approach is not about adding more technology, it’s about making technology work smarter, with purpose and alignment across the entire organization.

 

Brian’s experience includes key leadership roles with MC2 and Onboardian, where he developed a deep expertise in onboarding optimization, process design, and human-centered technology adoption. At MC2, he focused on operational strategy and performance improvement, while his work with Onboardian centered on creating structured, scalable onboarding systems that accelerate employee readiness and long-term success.

 

Known for his ability to bridge the gap between vision and execution, Brian specializes in identifying breakdowns in process, eliminating redundancies, and implementing solutions that drive efficiency without overwhelming teams. His work empowers dealerships to reduce friction, improve accountability, and unlock the full value of their technology investments.

 

Brian believes that sustainable growth doesn’t come from tools alone, it comes from the disciplined integration of people, process, and platforms. His mission is to help dealerships move from reactive operations to proactive, scalable systems that support both performance and culture.

 

Because when your processes work, your people win, and your dealership performs at its highest level.