Dan Trinidad is a visionary leader at the intersection of data, marketing, and dealership performance, known for helping automotive organizations turn complex information into clear, revenue-driving action. With a career rooted in advanced analytics and real-world dealership application, Dan has become a trusted authority in leveraging business intelligence to fuel smarter marketing and stronger operational outcomes.

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As VP & Strategic Advisor of Business Intelligence – Marketing at Lion Partnership, Dan leads the charge in helping dealerships unify and activate their data. Drawing from his work with Benchmark Data Suite, he brings deep expertise in consolidating fragmented data sources into a single, actionable view, empowering leaders to make faster, more confident decisions that directly impact profitability.

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Dan’s approach is grounded in one core belief: data is only powerful when it’s usable. Through his strategic frameworks, dealerships gain clarity across marketing performance, customer behavior, and operational efficiency. He helps teams move beyond vanity metrics and into meaningful insights that drive measurable ROI, improved campaign effectiveness, and enhanced customer engagement.

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With extensive experience supporting dealer groups across North America, Dan has played a key role in transforming how organizations approach first-party data, attribution, and performance tracking. His ability to bridge the gap between technical data environments and practical dealership execution makes him an invaluable partner to forward-thinking leaders.

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Dan’s mission is simple yet powerful: eliminate guesswork and replace it with precision. By aligning marketing strategy with intelligent data infrastructure, he helps dealerships not only compete, but lead, in an increasingly data-driven automotive landscape.