
Elgie Bright
VP & Strategic Advisor, Continuing Education

Elgie Bright is a forward-thinking educator, strategist, and industry leader dedicated to elevating the next generation of automotive professionals. As VP & Strategic Advisor of Continuing Education at Lion Partnership, Elgie brings a powerful blend of academic leadership and real-world dealership insight to bridge the gap between learning and performance.
With a distinguished career rooted in both higher education and automotive retail, Elgie currently serves as Chair of Automotive Marketing and Management at Northwood University, one of the industry’s most respected academic institutions. In this role, he has been instrumental in shaping curriculum that aligns with the rapidly evolving demands of modern dealerships, ensuring students and professionals alike are equipped with the skills needed to succeed in a data-driven, customer-centric marketplace.
At Lion Partnership, Elgie leads the development of continuing education initiatives designed to empower dealership leaders and teams through structured learning, practical application, and ongoing professional development. His approach goes beyond theory, focusing on actionable insights, leadership development, and the cultivation of high-performance mindsets that translate directly to dealership success.
Known for his ability to connect education with execution, Elgie is passionate about creating pathways for growth at every level of the organization. Whether developing future leaders or upskilling seasoned professionals, his work is centered on building sustainable talent pipelines that strengthen dealership operations from the inside out.
Elgie’s philosophy is simple: when you invest in people, you transform performance. Through his leadership, Lion Partnership is redefining how the automotive industry learns, grows, and leads into the future.

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(872) 274-4422
Niagara on the Lake, ON, Canada
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