Everold Reid is a powerhouse in automotive sales and leasing, bringing more than 35 years of elite performance, leadership, and transformation to the Lion Partnership. As VP & Strategic Advisor for Retail Leasing Management & Training, Everold helps dealerships unlock one of the industry’s most underutilized growth engines: a fully optimized, customer-centric leasing strategy.

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Recognized as one of Canada’s top automotive sales and leasing professionals, Everold is a five-time Lexus Canada President’s Award recipient and has consistently ranked in the top 1% of performers nationwide. His success is not built on theory, it’s the result of decades spent mastering the art and science of sales, customer engagement, and long-term portfolio growth.

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Everold is the author of The Reid Method: A Blueprint for Achieving Sales Mastery, a practical guide for professionals looking to elevate their performance in competitive markets. He is also the creator of the Lease Performance Blueprint Course, a transformative program designed to help dealerships across Canada and United States build a culture of leasing that drives sustained profitability.

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His approach focuses on aligning dealership teams around clear objectives, enhancing customer communication, and leveraging data to grow lease portfolios and improve retention. By shifting the mindset from transactional selling to relationship-driven engagement, Everold empowers teams to increase lease penetration, maximize renewals, and create lifetime customers.

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A sought-after speaker and sales mastery coach, Everold delivers high-impact training rooted in mindset, discipline, and execution. His mission is simple: to help dealerships transform leasing from a missed opportunity into a predictable, scalable driver of long-term success.