Jason Barnett is a forward-thinking technology leader at the intersection of digital media, data intelligence, and in-store customer engagement. As VP & Strategic Advisor for Video & Sensor Technology at Lion Partnership, Jason brings a powerful blend of strategic vision and real-world execution, helping dealerships transform how they communicate, measure, and influence the customer journey.

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With an extensive background in digital signage and advanced retail technology, Jason has been instrumental in deploying scalable, data-driven solutions that bridge the gap between physical environments and digital insights. His experience includes working with Scala, a global leader in digital signage platforms, where he played a key role in delivering innovative media and sensor-based solutions that drive engagement and measurable business outcomes.

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At Lion Partnership, Jason leads the charge in integrating video, AI-powered sensors, and real-time analytics into dealership operations. His approach focuses on turning passive showroom experiences into dynamic, interactive environments, where customer behavior is understood, messaging is optimized, and every square foot is working to influence buying decisions.

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Jason’s philosophy is rooted in one core belief: what gets measured gets improved. By leveraging cutting-edge sensor technology and intelligent content delivery systems, he empowers dealerships to move beyond guesswork and into precision-driven performance.

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From increasing showroom engagement to optimizing merchandising and customer flow, Jason helps dealers unlock new levels of visibility and control. The result is a smarter, more connected dealership experience, one that not only captures attention but converts it into action.

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For dealers ready to modernize and monetize their in-store experience, Jason Barnett delivers the strategy, technology, and insight to make it happen.