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Niagara on the Lake, ON, Canada

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Jeff Scherer

VP & Strategic Advisor, Communication Technologies

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Jeff Scherer is a forward-thinking technology leader and communications strategist dedicated to helping dealerships modernize the way they connect, communicate, and convert. As VP & Strategic Advisor of Communication Technologies at Lion Partnership, Jeff brings decades of experience at the intersection of telecommunications, customer experience, and automotive retail performance.

As the driving force behind Ntelegence, Jeff has built a reputation for designing and deploying advanced communication ecosystems that empower dealerships to operate with greater clarity, speed, and precision. His expertise spans voice, messaging, CRM integration, and emerging communication platforms, ensuring that every customer interaction is seamless, trackable, and optimized for conversion.

Jeff’s approach is rooted in a simple but powerful belief: communication is the backbone of every successful dealership. Missed calls, fragmented systems, and disconnected conversations don’t just create inefficiencies, they cost real revenue. Through his strategic guidance, dealerships gain full visibility into their communication channels, enabling stronger accountability, improved response times, and a dramatically enhanced customer experience.

Known for blending technical innovation with real-world application, Jeff works closely with dealer groups to implement scalable solutions that align with operational goals. Whether it’s streamlining inbound call management, enhancing digital communication workflows, or integrating advanced reporting tools, his strategies are built to deliver measurable ROI.

At Lion Partnership, Jeff plays a critical role in ensuring that communication technologies are not just implemented, but fully leveraged. His mission is to help dealerships eliminate friction, maximize every customer touchpoint, and turn conversations into consistent, revenue-generating opportunities.

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