Joe Jackson is a results-driven marketing strategist and one of the automotive industry’s most respected authorities on high-performing direct mail. With a career built on innovation, accountability, and measurable outcomes, Joe has helped dealerships across North America rediscover the power of alternative marketing channels in an increasingly digital world.

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As VP & Strategic Advisor for Alternative Marketing – Direct Mail at Lion Partnership, Joe leads the charge in reengineering traditional outreach into sophisticated, data-driven campaigns that cut through the noise and deliver real customer engagement. His expertise lies in blending proven direct mail strategies with modern analytics, enabling dealers to create highly targeted, conversion-focused campaigns that drive showroom traffic and increase ROI.

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With extensive experience working alongside dealer groups, agencies, and marketing providers, Joe has developed a deep understanding of what makes campaigns succeed, or fail. His background includes designing and executing large-scale direct mail initiatives, optimizing audience segmentation, and aligning messaging with dealership objectives to ensure every piece delivers impact.

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Joe’s approach is rooted in one simple principle: marketing should be accountable. He believes that every campaign must be trackable, measurable, and tied directly to revenue outcomes. By focusing on precision targeting, compelling creative, and strategic timing, he helps dealers move beyond guesswork and into predictable, repeatable success.

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Known for his high energy, bold thinking, and relentless focus on performance, Joe brings a fresh perspective to an often-overlooked channel. At Lion Partnership, his mission is clear, transform direct mail from a legacy tactic into a modern, profit-driving engine that complements and amplifies the entire dealership marketing strategy.