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Adam Gaedke

VP & Strategic Advisor: Payment Processing & Dealership Commerce

Adam brings more than two decades of executive leadership experience transforming automotive retail organizations through operational excellence, financial innovation, and strategic growth. Throughout his career, Adam has led enterprise operations spanning sales, service, finance, lending, business development, and distribution, consistently building high-performing organizations that deliver exceptional customer experiences and sustainable profitability.

As a key executive behind the remarkable growth of Van Horn Automotive Group, Adam helped scale the organization from just two dealerships to an 18-store, $750 million regional powerhouse. His leadership extended across full P&L responsibility for more than 800 employees while driving organizational change, cultivating customer-first cultures, and introducing innovative business strategies that generated new revenue opportunities and long-term competitive advantage.

Today, Adam serves as Vice President & Strategic Advisor for Payment Processing & Dealership Commerce with Lion Partnership, where he leads initiatives focused on modernizing dealership financial operations. Through his strategic relationship with Freddy Media, Adam brings emerging payment technologies, commerce solutions, and innovative financial products to the Partnership, helping dealerships simplify transactions, improve operational efficiency, reduce processing costs, and enhance the customer purchasing experience.

Adam's passion lies in identifying disruptive technologies that create measurable business value while removing friction from the retail automotive journey. His expertise bridges dealership operations with the rapidly evolving financial technology landscape, ensuring Lion Partnership members have access to best-in-class payment, commerce, and fintech solutions designed to drive profitability, improve customer satisfaction, and prepare retailers for the future of automotive commerce.

His strategic vision and commitment to innovation make him a trusted advisor for dealerships seeking to modernize financial operations and elevate the customer experience.

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(905) 466-2786

Niagara on the Lake, ON, Canada

© 2026 by The Lion Partnership  |  Site Design & Systems by Influence.vin

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