Chris Rulon is one of the automotive industry's most accomplished technology and
dealership performance leaders, bringing more than three decades of experience
helping dealerships improve operations, drive profitability, and navigate industry
change.

As senior vice president of system sales for Reynolds and Reynolds, Chris leads teams
responsible for helping dealerships leverage technology, process improvement, and
performance consulting to achieve measurable business results. Since joining Reynolds
in 1994, he has served in a variety of customer-facing and leadership roles, providing
him with a unique perspective on the challenges and opportunities facing modern
dealerships.

Throughout his career, Chris has worked alongside dealer principals, general
managers, and executive leadership teams to help connect technology investments with
real operational outcomes. His approach is rooted in the belief that successful
dealerships require more than software alone. Lasting success comes from the
combination of innovative technology, proven processes, trusted partnership, and a
relentless focus on profitability. This philosophy closely mirrors the Reynolds approach
that has helped shape automotive retail for more than 160 years through industry-first
innovations, connected dealership technologies, and hands-on performance support.

Chris is particularly passionate about helping dealerships navigate the next wave of
transformation, from connected retail operations and customer experience
improvements to emerging AI capabilities that will redefine how dealerships operate and
serve customers. He believes that technology delivers its greatest value when it
empowers people, simplifies processes, and creates measurable business impact.

Chris has consistently demonstrated a commitment to helping dealerships grow while
building high-performing teams. Today, Chris partners with dealership leaders to identify
opportunities for operational excellence, technology adoption, and sustainable growth,
helping organizations position themselves for success in a rapidly evolving automotive
landscape.