

Earl "Sticks" Brown
VP & Strategic Advisor: Vehicle Cosmetic Care
Earl “Sticks” Brown is a trailblazer in automotive appearance and vehicle cosmetic care, bringing decades of hands-on expertise, entrepreneurial leadership, and industry innovation to Lion Partnership. Known throughout the industry for his energy, authenticity, and results-driven mindset, Sticks has built a reputation for turning overlooked departments into powerful profit centers.
As VP & Strategic Advisor for Vehicle Cosmetic Care, Sticks leads initiatives designed to help dealerships elevate their reconditioning, detailing, and appearance protection strategies into scalable, revenue-generating operations. His approach focuses on operational efficiency, team development, and delivering a premium customer experience that extends far beyond the sale.
Sticks is the visionary behind Radiant Ride, a brand recognized for redefining vehicle appearance standards through innovative products, processes, and training. Through Radiant Ride, he has helped dealerships and operators across North America enhance vehicle presentation, increase front- and back-end gross, and build consistent, repeatable cosmetic care programs that drive long-term profitability.
His experience spans every level of the business... from hands-on detailing and reconditioning to building systems that support high-volume dealership operations. Sticks understands that vehicle presentation is more than aesthetics; it’s a critical component of perceived value, customer satisfaction, and retention.
At Lion Partnership, he brings that philosophy to life by helping dealers implement structured, high-performance cosmetic care strategies that improve turnaround times, reduce costs, and maximize vehicle appeal.
Sticks’ mission is simple: transform cosmetic care from an afterthought into a strategic advantage, because when every vehicle shines, the entire dealership performs at a higher level.


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