Jason Reed is a respected automotive leader known for building high-performance dealership cultures that consistently deliver exceptional customer experiences. With decades of experience spanning leadership, operations, and frontline development, Jason has earned a reputation as a “top-to-bottom” operator, someone who understands every role in the dealership and how each one contributes to long-term success.

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As VP & Strategic Advisor for Culture & Customer Experience at Lion Partnership, Jason brings a people-first philosophy to the forefront of dealership transformation. His focus is simple but powerful: when culture is intentional and customer experience is consistent, performance follows. Through his guidance, dealerships learn how to create environments where employees are engaged, accountable, and aligned around a shared vision of excellence.

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Jason’s career reflects a deep commitment to growth, from early hands-on roles to leading teams and shaping dealership operations at the highest levels. His leadership style blends real-world experience with practical strategy, helping organizations bridge the gap between what they say they value and what they actually deliver on the showroom floor and beyond.

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Known for his ability to connect with teams at every level, Jason specializes in developing leaders, strengthening communication, and embedding customer-centric behaviors into daily operations. He believes that culture isn’t a slogan, it’s a system that must be built, coached, and reinforced consistently.

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At Lion Partnership, Jason works closely with dealer principals, general managers, and department leaders to elevate both the employee and customer journey. His mission: to help dealerships create meaningful, memorable experiences that drive loyalty, retention, and long-term profitability from the inside out.