Jon Frederick is a media strategist, entrepreneur, and business builder who understands a powerful truth: some of the best businesses are hiding inside audiences that already exist.

As VP & Strategic Advisor: Media-Based Marketing for The Lion Partnership, Jon brings a unique perspective on how trusted audiences, communities, content, and relationships can be transformed into sustainable business opportunities.

Jon is the founder of Freddy Media, where he partners with operators who have built credibility and influence within their markets, then helps create the business infrastructure to monetize and scale that trust. His approach is intentionally entrepreneurial... often beginning with shared risk, earning the relationship, and structuring equity or revenue partnerships only after the model proves itself.

His automotive credentials are equally compelling. Jon joined Car Dealership Guy as its first employee, helping build the revenue side of what became one of the most influential automotive media brands in the United States. That experience gave him a front-row seat to the intersection of media, community, audience development, and commercial strategy.

Today, Jon works with dealer principals, entrepreneurs, media operators, and emerging AI-native businesses to identify opportunities that others may overlook. His philosophy is simple: build around the audience, create genuine value, test relentlessly, and keep what works.

Within Lion Partnership, Jon helps Partners think beyond traditional marketing... leveraging media, content, audiences, and strategic partnerships to create measurable Return on Partnerships (ROP).

In an industry increasingly driven by technology and automation, Jon understands that the most valuable asset remains what has always mattered most: trust.