Robin Wilson is a dynamic force in modern dealership marketing, known for transforming social media from an afterthought into a powerful engine for brand growth, customer engagement, and revenue generation. As VP & Strategic Advisor of Social Media for Lion Partnership, Robin brings a unique blend of creativity, strategy, and operational discipline to help dealerships win attention... and trust... in an increasingly digital-first world.

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With a career rooted in automotive retail and digital marketing leadership, Robin has built her reputation by helping dealerships humanize their brands and connect authentically with today’s consumers. As the driving force behind Social Grenade, she has pioneered innovative, high-impact social strategies that turn passive audiences into active buyers and loyal advocates.

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Robin’s approach goes far beyond posting content. She focuses on building intentional, data-informed social ecosystems that align with dealership objectives and customer behavior. Her methodology empowers teams to:

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• Develop consistent, engaging brand voices across platforms

• Leverage video and real-time content to increase visibility and reach 

• Turn social engagement into measurable leads and showroom traffic

• Train and coach internal teams to become confident brand ambassadors

• Build long-term community trust that drives retention and referrals

 

Known for her energetic style and practical execution, Robin has worked closely with dealership teams to demystify social media and make it both accessible and accountable. She understands that success isn’t about chasing trends... it’s about creating meaningful, consistent interactions that move customers closer to purchase.

 

Robin’s philosophy is simple: If your dealership isn’t showing up authentically online, you’re invisible to the modern buyer.

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At Lion Partnership, she is committed to helping dealers amplify their voice, stand out in crowded markets, and turn social media into a predictable, revenue-driving asset.