Shasta Haddock is a dynamic force in the automotive industry, known for her passion for people, bold leadership, and unwavering commitment to advancing women within the space. As VP & Strategic Advisor for Women In Automotive at Lion Partnership, Shasta brings a unique blend of operational expertise, marketing innovation, and community-driven leadership to help organizations build stronger, more inclusive, and higher-performing teams.

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With a career rooted in dealership operations and business development, Shasta has earned national recognition for her ability to elevate BDC performance while fostering cultures of accountability and growth. Today, she extends that impact as Chief Marketing Officer of SCP Agency, where she leads forward-thinking strategies that help dealerships and automotive brands connect more meaningfully with modern consumers.

 

Shasta’s influence goes beyond the dealership. As a Board Member of Women in Automotive, she plays a key role in shaping initiatives that recruit, retain, mentor, and develop women across all levels of the industry. She is also the host of the Chicks in Charge podcast, a platform dedicated to amplifying the voices, stories, and leadership journeys of women who are driving change in automotive.

 

Known for her authenticity and energy, Shasta is a sought-after speaker, mentor, and advocate. Her approach centers on empowering individuals, strengthening leadership pipelines, and creating environments where people, and performance, thrive.

 

At her core, Shasta believes that when you invest in people, you elevate everything. Her mission is clear: to help dealerships and organizations grow stronger by championing diversity, developing talent, and leading with purpose.