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ABOUT US

Retail Automotive
OEM & Vendor Strategists
Construction & Design
Financial Solutions & Insurance
Social Media
& Event Management

Our Journey

The Lion Partnership is a collective of Automotive Experts whose cumulative experience encompasses all facets of the industry. Operating as a co-operative we recognize the power of teamwork and it's need for strategic thinking and forward looking collaboration. 

 

Understanding that as a employee, an individual is less likely to create conflict or disruption, thereby magnifying any concern. With our experience we have the ability to focus on the issue without bias recommending solutions to limit the liabilities both financially and corporately. 

Regardless of how you ask your team, they will never jeopardize their positions. So are you getting the real truths?

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Luxury Car Detail

Lion Partnership led by Managing Partner, Peter Smith operates as a collective of individuals with the same outlook to forward the Modern Dealership. By joining together we are able to offer more concise and accurate advice to allow efficiency and profitability to prosper.

Black Car Service

250k+

Unique Automotive Connections

100+

Business Partners in
Over 20 Countries

Strategic Partners

As Strategic Partners we are just that... Partners. We do not receive any performance based incentives for advising the use of their products or services and likewise we do not offer any referral fees back. We stand by reputation and performance alone.

With the Lion Partnership we expedite the discovery. Immediately engaging to get the facts, interpret the truth, create solutions, manage implementation, define success and assist with succession planning if necessary

30+

Industry Awards

Our values

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer. ​​

Integrity

People

Velocity

Flexibility

Vision

Office Reception Interaction

550+

Years of Experience

Meet the Lions

Peter Smith

Founder & Managing Partner

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Josh Taylor

VP & Strategic Advisor - LP Media & Content Creatives

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Shawn Armorer

VP & Srategic Advisor - BDC/BDC Operations

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Bob Manor

VP & Strategic Advisor - International Sales Operations

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Larry Feldman

VP & Strategic Advisor - Talent Acquisition Retail Environments

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Jeff Scherer

VP & Strategic Advisor - Communication Technologies

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Zach McVicker

VP & Strategic Partner - Onboarding

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Dan Trinidad

VP & Strategic Advisor - Business Intelligence Marketing

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David Rozek

VP & Strategic Advisor - Artificial Intelligence

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Kelley Reis

VP & Strategic Advisor - Dealer Efficiency & Design

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Robin Wilson

VP & Strategic Advisor - Social Media

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Anna Vinson

VP & Strategic Advisor - OEM & Media Relations

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Robin Berrendorf

VP & Strategic Partner - Digital Merchandising

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Becky Squyres

VP & Strategic Advisor - Data Based Marketing

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Elgie Bright

VP & Strategic Advisor - Continuing Education

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Don Brady

VP & Strategic Partner - Vehicle Logistics

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Shasta Haddock

VP & Strategic Advisor - Women In Automotive

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Brian Moates

VP & Strategic Advisor - Technology & Process Implementation

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John Ellis

VP & Strategic Advisor - Business Intelligence Variable Operations

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David Sparks

VP & Strategic Advisor - Fixed Operations

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Frank Knox

VP & Strategic Advisor - Vehicle Acquisitions

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Joe Jackson

VP & Strategic Advisor - Alternative Marketing - Direct Mail

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Matt Copley

VP & Strategic Advisor - 

Content Creation & Brand Governance

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John Fountain

VP & Strategic Advisor - 

Digital Efficiency Optimization

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Jason Reed

VP & Strategic Advisor - Culture & Customer Experience

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James Arnott

VP & Strategic Advisor - Software

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Tom Kline

Strategic Advisor - Compliance 

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David Long

VP & Strategic Advisor - Vehicle Acquisition Centers

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Tim Hayden

VP & Strategic Advisor - Software

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Earl Sticks Brown

VP & Strategic Advisor - Vehicle Cosmetic Care

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Everold Reid

VP & Strategic Advisor - Retail Leasing Management & Training

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Bri Newman

VP & Strategic Advisor - Human Capital Operations

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Barret Robbins

VP & Strategic Advisor - Mass Vehicle Transportation

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Noah Kauffman

VP & Strategic Advisor - EV

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Marc Dib

VP & Strategic Advisor - Website Development

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Jason Barnett

VP & Strategic Advisor - Multi Media

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(872) 274-4422

Niagara on the Lake, ON, Canada

© 2026 by The Lion Partnership

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